Holiday Philanthropy
Entrepreneurs are Improving their Business Profiles Through Kindness
By Natasha Gray
Associate Producer Office.com
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For many business owners, the festivities surrounding the Thanksgiving and Christmas holidays provide the perfect opportunity to make a quick profit. But what efforts are small businesses making to give something back to their communities during the season of good cheer? How can these companies benefit?
Rewards for small businesses that return the favor to their communities are considerable. Elizabeth Goodgold, CEO of the Nuancing Group, a San Diego-based firm that helps companies create brand identities, says the benefits of philanthropy cannot be understated: "It increases employee morale, derives positive word-of-mouth advertising, raises customer loyalty and solidifies community efforts."
Dave Wolkowitz, a consultant at MarketSting, a consulting firm in Chicago, agrees that these efforts can really help distinguish a small business. "Despite what many business leaders think, the community and prospective customers might not see much difference from one business to the next," he says. "Therefore, anything a company can do to differentiate itself is positive."
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Sources Cited
Natasha Gray. (Nov. 22, 2000 ). Holiday PhilanthropyEntrepreneurs are Improving their Business Profiles
Through Kindness. In Associate Producer Office.com . Retrieved November 23, 2010, from
http://wolkowitz.com/wp-content/uploads/2010/01/Office-Holiday-Philanthropy.htm |
In this issue:
•Holiday Philanthropy
• Please Join Us
Quote of the Month
This is my wish for you: peace of mind, prosperity through the year, happiness that multiplies, health for you and yours, fun around every corner, energy to chase your dreams, joy to fill your holidays!
-- D.M. Dellinger
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